Rockford Branded Car in NASCAR Race on April 19

Rockford, IL - NASCAR fans nationwide will get a glimpse of Rockford at 200 miles per hour when they watch the NASCAR Xfinity Series’ North Carolina Education Lottery 250 at Rockingham Speedway on Saturday, April 19, in North Carolina. The much-anticipated NASCAR return to the historic Rockingham Speedway – known as “The Rock” – will include race car driver and Wisconsin native Josh Bilicki driving a Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance King.

The car features the GoRockford logo and brand colors, an illustration of Rockford’s beloved Rockmen Guardians, a Rockford Peaches logo honoring the city’s baseball legacy, an image of Symbol by Alexander Liberman, and a playful Sock Monkey nodding to Rockford’s manufacturing history.

Block began sponsoring Bilicki’s racing team in 2019. “I wasn’t a fan of NASCAR. I’d never even watched a race before sponsoring Josh. But it’s been amazing,” Block said. “The relationship has expanded every year. Now NASCAR fans watch for our car designs and posts on Facebook, so we decided to use the race car during the Rockingham race to promote my hometown of Rockford.”

The 32,000 seat Rockingham Speedway is sold out for the April 19 race, and it’s anticipated more than one million people will tune in to watch the broadcast live at 3 p.m. CST on the CW Network. It’s the first time a NASCAR race has been held at Rockingham in more than 20 years.

“Insurance King is a great sponsor and partner in so many ways,” stock car driver Josh Bilicki said. “Dan’s game to try anything, even having the cars we’ve designed now part of video games people play. He also likes to give back to his hometown of Rockford, so the newly designed car is perfect for that.”

Block’s Insurance King agency writes low-cost auto policies. It opened in 2001 and currently has offices in 15 states. Insurance King was the first insurance agency to ever sponsor a NASCAR driver.

“Insurance King’s NASCAR sponsorship is good for Josh, it’s good for Insurance King and now it’s good for Rockford,” said GoRockford President & CEO John Groh. “When Dan asked us to partner, we knew it would be a chance to drive awareness of Rockford on a national level. The Rockford brand, graphics and gorockford.com web address provide exposure for our city and is a perfect fit with Rockford’s historic ties to NASCAR and racing. We’re grateful to Dan Block and Insurance King for this awesome opportunity.”

Fans are encouraged to tune in to the race and spot the Rockford-branded car during the live broadcast. Share your screenshots and shout-outs on social using #GoRockfordRacing.

About: GoRockford is the official destination marketing and management organization for Rockford and Winnebago County and is responsible for promoting the Rockford region as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, GoRockford strengthens the economic position of the region and provides opportunities for people in our communities. www.gorockford.com

About: Insurance King has helped drivers drive legal for less since 2001. Founded in Rockford, IL, Insurance King writes policies in multiple states, such as Illinois, Indiana, Iowa, Kansas, Ohio, Mississippi, Missouri, Tennessee, Texas and Wisconsin. Their services include auto insurance, motorcycle insurance, SR-22 insurance, SR-50’s, FR Bonds, and renters’ insurance. Insurance King's mission is to keep drivers safe while driving and to help save your hard-earned money.

FOR MORE INFORMATION & MEDIA INQUIRIES: Pam Maher, pam@kmkmedia.com; 779.221.3760